Search Engine Optimisation (SEO) Definition:
Search engine optimisation (seo) means modifying your website structure and/or content and implementing strategies to get it listed on the first page of google for selected phrases potential clients may type into the search engines.
Most people don't go past the first page of Google and other search engines. If you dont have good Search engine optimisation then your site will get few visitors sent by search engines.
There are many techniques to improve your search engine rankings, some of them can be carried out quickly, others take ongoing effort and modification of the content on your site.
Some sites may need changes to the structure and the way they have been built to ensure the search engines can find them.
Full range of Search optimisation to suit your business
T1 knows that every business is different and your marketing will depend on how much you can afford or what capabilities your current team have. T1 has search engine optimisation solutions to suit every budget from a little tweaking through to a full website workover by our specialists and developers.
Marketing of your website is an ongoing process and involves a lot of testing and improvements to the site, if you can't afford it all straight away don't worry we will show you where to start to get the best value for money.
T1 offers a range of services to meet all your needs, for the best results we suggest implementation of the following packages in this order but you can just select what you need help with:
- Mentoring and support -Training to help you market your website effectively. An essential starting point for anyone wanting to target the most important areas of website marketing for maximum impact.
- Visitor statistics analysis - Comprehensive study of your historical visitor statistics, where do visitors come from and how do they use your site?
- Analytics and conversion tracking - setup of advanced statistics analysis on your site including tracking of where enquiries and sales came from.
- Search Engine ranking checks - All your targetted keyphrases checked on the major search engines. Are you in the top 50, the top 10 or no.1?
- Competitor ranking checks - Checks of your main competitors - what are their ranks in comparison to you for your selected keyphrases?
- Website useability and structure analysis - Was your site designed to be search engine friendly and will it turn extra visitors into enquiries and sales?
- Copywriting and content report - To get repeat visitors and attract more people to your site you need regular updates and excellent content.
- Linking strategy and implementation - Get your site listed on the best local, national and international directories to pump up traffic and boost your search engine rankings.
- Search optimisation report - what to change on your website to achieve top ranks on the search engines.
- Search optimisation implementation - modifications to the website and copywriting to make the site search engine friendly and achieve top rankings
Search Engine Optimisation (SEO) -The complete package
T1 doesnt just give you computer generated reports, leaving you to attempt to implement changes yourself. T1 specialists can do the whole job for you, from personally investigating all aspects of your site right through to implementation of the changes by our professional developers.
When we finish your search engine optimisation we will report back to you the resulting boost in your sites rankings on the major search engines, by then you will also be experiencing more sales, especially if you have improved the website to encourage more enquiries.
For SEO to be effective it is important to look at the whole of your website usage and marketing not just the position you get on the search engines. The goal is to get actual sales and enquiries not just improve your rankings. SEO by T1 can include any of the following areas
- Analysis of your current website statistics - showing you what they mean and how you can get better data out of them.
- How to setup Google analytics reporting with full conversion tracking showing where your enquiries originated from (paid ads, natural search, links on other sites, yellow pages ads)
- How visitors perceive and use your website, where do they go within your site, and which ones lead to sales.
- How many of your visitors are making enquiries and whats stopping others from making enquiries
- Where visitors come from and where/why they leave.
- Visitor numbers vs. time spent on the site vs. enquiries
- Competitor analysis - how your competitors rank and how your site compares with them, how can you overwhelm them online
We are so confident we can improve your rankings we offer a 90 day money back guarantee if you are not satisfied with our work.
With T1 you can be sure that you get the whole job done, not just a bunch of number crunching and incomprehensible reports which is all many so called "specialists" offer.
Of course if you are confident in making changes yourself we are more than happy to provide just the professional analysis and instructions on how you can make improvements to your site yourself.
You could also do it yourself and save a lot of money by purchasing the T1cms package which automatically creates search friendly sites you can edit yourself and includes free training in the basics of search engine optimisation.
Search Friendly Content Mangement and E-commerce
Implementation of good Content Management systems such as T1CMS (from $950) along with understanding how to add content and new pages in such a way as to maximise ranks lays a good foundation for a successful site.
Shopping carts such as Magento (availble from T1 from $950) guarantee your products are all found by search engines and create excellent search engine friendly pages to ensure that the search engine robots can crawl over your site and list every page in the site on their site (e.g. Google).
If you already have an existing shopping cart with poor search visibility we may be able to help you improve this with some technical changes to the site.
Web marketing workshops and mentoring
We recommend you book in a training and mentoring session where we can show you how to get to the top of google as well as advise you the best way to improve visitors and sales from your website,
check out our web marketing workshops and mentoring options here